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POST
bing.audience.estimate

Authorizations

Authorization
string
header
required

API key: sk_live_…

Headers

Idempotency-Key
string

Optional. A retry with the same key returns the stored result.

Maximum string length: 255
Pramaan-Max-Price-Micro
string

Optional. The most this request may be priced at, in micro-USD (a whole number above 0). It replaces the capability's own price ceiling for this request, lower or higher. Sources that could cost more are left out; when none is left the answer is 400 with the lowest limit that would work.

Pattern: ^[1-9]\d{0,14}$

Body

application/json
ages
string[]

Age ranges to target, as the ad network names them, such as thirteen_to_seventeen, eighteen_to_twenty_four, fifty_to_sixty_four or sixty_five_and_above.

Required array length: 1 - 7 elements
Required string length: 1 - 256
bid
number

Desired bid, in US dollars. At most 1000.

Required range: 0 <= x <= 1000
dailyBudget
number

Daily campaign budget, in US dollars. At most 10000.

Required range: 0 <= x <= 10000
genders
string[]

Genders to target (male, female, unknown).

Required array length: 1 - 3 elements
Required string length: 1 - 256
locationCode
integer

Numeric location code, e.g. 2840 for the United States.

Required range: 0 <= x <= 1000000
locationCoordinate
string

GPS coordinates as "latitude,longitude,radius(km)", e.g. "52.5200,13.4050,50".

Required string length: 1 - 64
locationName
string

Location in English, e.g. United States.

Required string length: 1 - 128

Response

The result

estReachAudienceSize
number
required

Estimated audience size the campaign can reach.

estReachImpressions
number

Estimated impressions across that audience.

audienceSizeLow
number

Low end of the estimated audience size.

audienceSizeHigh
number

High end of the estimated audience size.

clicksLow
number

Low end of the estimated clicks.

clicksHigh
number

High end of the estimated clicks.

costPerEventLow
number

Low end of the estimated cost per event, in US dollars.

costPerEventHigh
number

High end of the estimated cost per event, in US dollars.

currency
string

Currency of the money figures.

ctrLow
number

Low end of the estimated click-through rate.

ctrHigh
number

High end of the estimated click-through rate.

impressionsLow
number

Low end of the estimated impressions.

impressionsHigh
number

High end of the estimated impressions.

spendLow
number

Low end of the estimated spend, in US dollars.

spendHigh
number

High end of the estimated spend, in US dollars.

suggestedBid
number

Bid the source suggests, in US dollars.

suggestedBudget
number

Daily budget the source suggests, in US dollars.

eventsLostToBid
number

Estimated events lost to a too-low bid.

eventsLostToBudget
number

Estimated events lost to a too-low daily budget.